Influence Marketing for CEO's

Influence Marketing for CEO's

Stéphane Bouillet

Économie, droit & management

Couverture souple

172 pages

ISBN: 9782322238446

Éditeur : Books on Demand

Date de parution : 06.11.2020

Langue: anglais

Impression couleurs: non

19,99 €

TVA incluse / Envoi en sus

disponible (dès maintenant)

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This book will reveal why influence marketing is THE type of media that has been growing the most in the last 5 years as well as how to measure the impact of your campaigns on consumers.
You will be able to know if your teams and agencies are really reaching your growth targets. You will also be able to find a common language with your influence manager to respond to your challenges/targets as a CEO, managing director or marketing director.
Perhaps you are not a CEO, but you work in the influence marketing team? This book is also for you: it will help you to improve how you measure influence and highlight your achievements and expertise, to your CEO.
In short, this is a book for everyone who wants to incorporate influence marketing into their strategy and measure the true business impacts.
Stéphane Bouillet

Stéphane Bouillet

Stéphane BOUILLET - 45 years old, HEC, with 10 years of marketing consulting at Capgemini Consulting, the former marketing director of Mappy, DGA of and founder of, is the founder of Influence4You.

Influence4You is Europe's leading agency and influencer marketing platform. Created in 2012, its 40 employees have set up more than 5000 campaigns with all types of influencers (Top/Middle/Micro).

Il n'y a pour le moment pas de critique presse.

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